São Paulo is a concrete jungle of business at face value, but after ten days in this Latin America metropolis, I leave with a new appreciation. This city is home to 20 million people! Over twice the size of New York City, it has every thing any giant city would have. This city is also home to the largest population of Japanese people outside of Japan and a thriving Italian community. These influences further add to the diverse cultural fabric of this city.

EXPERIENCE

São Paulo is a place tourists do not prioritize, this is for good reason given the other natural and social offerings of Brazil. While here enjoy the many hours you will inevitably spend in traffic between your destinations. I found these rides provide a wonderful insight in to the people of Brazil and the hustle that is part of life in this hot, gigantic Latin city. 

Things to checkout while in town include the Soccer Museum and several markets. The CEASA Market is a center of commerce for restaurants and is the largest of its kind in all of Latin America. This market becomes even more lively on the weekends when flower stands set up. The more upscale, indoor market, Mercado Municipal is also worth a visit. It is a great place to pick up foodie souvenirs and watch the fish, meats and cheeses get sliced up and ready for distribution. If possible, arrive hungry and check out one of the restaurants on the upper deck of the market. Because it is housed in an old train station, it’s quite a lovely place to sit, eat, and take in the atmosphere.

Vila Madalena was by far my favorite neighborhood in all of Sao Paulo. Reminicent of San Francisco, this hipster hub is home to countless cool bars, edgy galleries, trendy shops and beautiful restaurants. This place is worth a half day stroll and you will likely end up returning over and over for good meals. A favorite shop in this neighborhood was Farm Harmonica. This Bohemian paradise is worth visiting just for its green architecture. While in the neighborhood, take a stroll down Batman Alley, the center of street art culture in Sao Paulo. 

Little Tokyo is also worth a visit. With the largest population of Japanese people outside of Japan, this part of town has unique shops and delicious restaurants. I was surprised how authentic this part of town felt. While here be sure to eat sushi, some which is served in cones in Sao Paulo, and try the bakeries which are rumored to be some of the best in the city. 

STAY

I visited São Paulo for work and had a very nice experience at the Tivoli Hotel.  While there are no beaches accessible from they city, the pool at this lovely hotel makes for a fine substitute should you get a few moments free from work. The hotel has a great gym (probably the best I’ve seen at a hotel), as well as great service. Skip the pretentious top floor restaurant, which is over priced and trying too hard to be novel with their molecular gastronomy. The breakfast buffet is fantastic with endless fresh fruits and omelets to order. If safety is a concern I’d suggest hotel’s in the center of the city with a recommendation. 

EAT

Eating was the hands down the highlight of my time in this landlocked Brazilian city. While here, drink cachaça (sugar cane hard liquor) and try to sneak in a sampling if possible. If you are in the Vila Madalena neighborhood check out Emporio Sangarana for this. This is the key ingredient in caipirinhas, which should be tried in their various fruit blended forms. Cheese balls tend to be another staple in Brazil. I was shocked to see the amount of cheese and bread consumed in combination, enough to even impress a Wisconsin gal. While on the theme of high calorie balls, do not miss the chocolate confections. These fudge like spheres in fact come in many sweet flavors and are just more than bite sized. These are well worth the calories and a great reminder of the sugar cane culture the country is built upon. Also don’t miss the many great wood-fired pizza and gelato options compliments of the strong Italian presence in the city. Bacio di Latte quite possibly served the best gelato I have ever had in my entire life– and I lived in Italy.

Restaurant-wise, I was in heaven in Sao Paulo! The best meal I had in the city was probably at Sal Gastronomica. This place is operated by another contending world leader in cooking, well known chef Paul Henrique Fogaca. We ate awesome ceviche, octopus and friend cheeses in the courtyard of an art gallery near Paulista Avenue. This place does haute cuisine in a charming atmosphere, clad with tattoos and modern design. 

Another noteworthy establishment to checkout includes Bein. This restaurant is only open for lunch but serves meals designed to combat the impacts of urban living (gastro remedies for stress, exhaustion, pollution, etc.). Ola is a fabulous fusion restaurant blending Mexican with Thai flavors. The Brazilian influence is notable as well. The highlight of this menu for me however was the caipirinha selection with flavor combinations like mango ginger, watermelon ginger, cashew nut and honey lime. Spot Cafe has managed to be trendy for over ten years in this ever evolving city. Known for the best looking staff of aspiring actors and actresses it is a hub of beautiful and well dressed people, and the food isn’t bad either.

Famed Chef Alex Atala, D.O.M. was named one of Time Magazine’s 100 Most Influential People in the World in 2014 for taking on “the enormous task of shaping a better food culture for Latin America. His philosophy of using native Brazilian ingredients in haute cuisine has mesmerized the continent.” He happened to be the childhood friend of a woman I was working with in São Paulo and we were able to get a table at Dalva e Dito, the more rustic, provincial version of D.O.M. This place as outstanding appetizers and caipirinhas at very accessible price points. I’d suggest a kiwi capirinah with sake.

If you are into coffee, I’d suggest visiting a place called Coffee Lab in Vila Madalena. This charming hipster hangout is a wonderful place to learn more about coffee in general and the forms it takes in Brazil. The shop’s 12 coffee rituals allow visitors to compare preparation methods, roasts, and water types.

Other than these ideas, eat fruit! Tons of it! Walk the markets and taste all the exotic ones too abundant to name here. Acai ni tigela is a great and healthy lunch treat, taken with banana and granola, be sure not to miss it!